Collaborations

Liam Payne designs second Hugo Boss collection


13 05 2020

Hugo Boss ambassador Liam Payne has collaborated with the fashion house for a second time, unveiling a capsule menswear collection in a 'signature palette' of black, white, navy and red.

The line celebrates Payne's 'fast-track journey from teen pop sensation to established solo artist', with each piece featuring a 'go fast' chevron motif inspired by a tattoo on the Midnight hitmaker's arm, and the campaign was shot in London by British photographer Tom Craig. Payne commented 'I’m so grateful to continue to design clothes that I love to wear... This season is very me. It’s all about easy styles that are perfect for the weekend'.

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